The company describes it as providing players with a wide range of sports categories, a variety of betting and payment options, competitive odds, and engaging promotions for residents and visitors.

Thus, Betsson describes it as “an important cornerstone” in the establishment of its B2B sportsbook offering in the country.Ĭolorado bettors may find the app available for download via iOS and Android. The GLI 33 certification that testing and certification company Gaming Laboratories International (GLI) issued for the sportsbook in Colorado is also necessary for operating in several states. These have ensured that Betsson’s sportsbook meets the high standards required in the United States. market.'Īccording to the company, the launch in Colorado follows the conduction of significant regulatory and technological preparations. “We are entering a new continent, expanding Betsson's global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the U.S. is an important milestone,” said Pontus Lindwall, CEO and President of Betsson.

'The launch of our proprietary sportsbook in the U.S. B2C operations will also be run from the Denver office, and a Managing Director for the B2C offering “is already on the ground.” The primary purpose of the new division will be to support regional B2B operations.Īn Account Director for the B2B offering in the United States has also been recruited, the company says. “The Business-to-Consumer (B2C) launch of Betsafe serves as an opportunity to showcase Betsson's proprietary, U.S.-adapted sportsbook for new and existing operators on the market, making it an important component of the company's Business-to-Business (B2B) strategy in the country,” the company described in a press release.Īdditionally, and in connection with the launch, the European operator has also opened an office in downtown Denver. The Betsafe app launched on Monday, through a partnership with Dostal Alley Casino in Central City. Swedish online gaming operator Betsson has launched its mobile sportsbook product in the state of Colorado, its first in the U.S.

Betsone